Social media marketing is the use of social media platforms to connect with your ideal patient to build your brand, drive traffic to your website, and increase sales.
A successful social media ad campaign requires having an engaging ad, the right audience targeting, and a compelling offer. If any one of those isn’t right, the campaign will fail to perform.
The social media platforms we use are Facebook, Instagram, and YouTube.
People don’t go to Facebook or Instagram to look at ads. They go to see what is happening with their friends and family or to be entertained. On YouTube however, some are going there to be entertained, but others are there for answers to their questions. Remember that YouTube is the #2 search engine in the world.
When it comes to advertising on social media, it is critical that you you understand the platforms to determine which will be best for your practice.
Social media platforms are social so we create ads that feel less like an ad and more like a social media post. That being said, we help our clients create ad campaigns that engage with their ideal customer in a natural and authentic way that will make them want to learn more.
Every client, industry, and location is different. What worked for one practice might not work for another practice. Our approach to social media advertising is to test and measure. We believe strongly in A-B testing to find the winning formula for your practice.
At the end of the day, we want to find the ad and offer that is going to give you the most leads. That is why we continually try different ads, offers, and strategies to find what works best.
When it comes to ads, the most effective are video and image-based ads. If you don’t have video, we do offer a variety of video services as well as coaching to help you create your own.
Not only do you need an ad that gets people to click, you need a landing page that gets people to provide their name, email address, and phone number. That is why we create custom sales funnels for our clients that include custom landing pages, opt-in forms, thank you pages, upsell offers, and real-time lead notifications to our clients.
Using our 1 to 1 method we can target thousands of keywords getting more patients for less.
Using ads on Facebook, Instagram and YouTube we can get you more patients.
Video is a powerful tool that can be used to educate, demonstrate and build trust.
If people can't find your website, it is like you don't exist. We help you rank organically.
We ensure your website looks its best on desktop and mobile to maximize engagement.
Content is king. The key to getting found online today is by producing relavent content.